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Best Small Business Advertising Practices

Friday, Jul 15th

As a small business owner, you should be spending a lot of time thinking about how to advertise your business. If you’re just getting started, though, it can be difficult to know where to start. Luckily for you, we’ve put together this guide on how to advertise your small business using the best practices of today’s top brands!

Build your brand with a comprehensive marketing strategy.

  • Define your target market. Who do you want to reach? Be as specific as possible. If you’re selling products for women, for example, you might want to focus on a specific age group or marital status. If you are targeting men with no children at home, then look at places where they spend their time and how much money they make—and use that information when creating ads and marketing materials.* Know your goals and how to reach them. What results would make this campaign successful? How will you measure progress over time? For example: If I increase my customer base by 25% in six months by offering discounts via Facebook ads during the summer months when people are looking for vacation deals.* Build a brand that is consistent across all platforms–including offline outlets such as flyers or brochures (if applicable). It should be recognizable across all channels so customers won’t get confused about who is behind each piece of content they see online or in person.* Make sure your brand is unique enough so people remember it but not so distinctively different that no one else can relate well enough.”

Find your audience.

To find your audience, you must first define what makes your business unique. You can do this by asking yourself the following questions:

  • What is my brand’s personality?

  • Who are my customers?

  • How can I reach them effectively?

Make it personal.

Make it personal.

What’s the story behind a great product or service? What do you, as the business owner, want to share with your audience? What makes this business unique? Who are you and what’s your connection to this industry or community? Why should someone spend money with you instead of your competitors?

Use the answers to these questions to create content that shows customers who they’re supporting when they buy from you. This doesn’t just mean telling stories of how bright-eyed entrepreneurs started their businesses in garages or basements; it also means sharing how incredible each member of your team is (and/or how much fun working at this company is). Get into detail about what makes you different from other companies in your field—and make sure that distinction translates into a superior customer experience for all involved!

Participate in local events that align with your business values.

Participating in local events is a great way to gain visibility and meet new customers. By participating in an event, you are able to get your name out there and have it be associated with the event. You will also be able to meet other businesses in the area and network with them. This can help spur new business as well as further develop relationships with existing customers.

Events are also a great way to build up your brand identity. They give people a chance to interact with you on an individual level while they see what kind of brand image you’re trying to convey through your products or services, which makes it easier for them remember who you are later when they need help from someone like yourself again.

If there’s one thing we’ve learned from this article it’s this: everyone loves going shopping! Whether it’s for groceries at their local supermarket or for clothes at their favorite clothing store, people love spending money on products that help them stay healthy or look good (or both). So why not advertise by making sure all those potential consumers know about how much better our products/services would make their lives?

For upcoming business networking events click HERE

Partner with bloggers, influencers and other local businesses.

Partner with bloggers, influencers and other local businesses.

If your small business offers products or services to a specific niche, you might want to consider partnering with influential figures within that industry. These individuals could help you reach new customers and build brand awareness, trust and credibility by spreading the word about your brand through their social media channels. If an influencer has a large audience (10k+ followers on Instagram), they can be an especially valuable ally for driving traffic to your website or landing page where purchase conversions are often higher than those driven from search engines such as Google Ads.

Use consistent, unique branding across all platforms.

  • Use consistent, unique branding across all platforms.

  • Consistency is key in establishing your brand identity. Using the same logo, font and color scheme helps customers associate these elements with your name and products so they can recognize them easily when they see them again later on social media or elsewhere online. If you feel like some of your branding needs updating (or if it’s lacking entirely), make sure to do it before starting any advertising campaigns so that everything looks cohesive from the very beginning.

  • Keep visuals consistent across platforms as well—the photos or illustrations used for ads should look similar to those posted on other channels such as social media sites like Facebook or Instagram (if there is a difference between sites, be sure people understand what’s happening). The same messaging should also be used across all of these platforms so potential customers have an easier time identifying which ones belong to one company rather than another; otherwise confusion could arise about who does what within an industry market niche!

Advertise in a way that’s authentic to you and your customers will show up.

To get the most out of advertising, it’s important to maintain an authentic brand that is consistent with who you are and what your customers expect.

You should be visible to the right people in the right places at the right time. This means being visible and accessible where your target audience lives and breathes—on their phones, in their social feeds, on websites they visit regularly, or otherwise. You should also make sure that you’re not wasting money by advertising where no one will see it!

When planning for visibility, remember: if it doesn’t feel right for your business or customer base then don’t do it!

Conclusion

If you’re just starting out and don’t have much money to spend on advertising, these strategies can help you get the word out about your business. They also work if you’re already established but want grow your audience.