Membership Directory

Website

220 Lexington Green Circle #300

Lexington, KY 40503

Email: ckardux@viamediatv.com

Phone: (513) 708-2990

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About viamedia

Viamedia connects advertisers and audiences through integrated cross-media strategies. Our technology and scale provides efficient solutions for advertisers and video providers.

In 2001, seven entrepreneurs met at a local library and established the vision of Viamedia: to connect cable TV audiences with local advertisers. We’ve since expanded to over 70 cities, more than 60 video partners and broadened our advertising offerings to include OTT, digital advertising, mobile and social.

Our Solutions

For Advertisers

Political Advertising

Hyper-Accurate Authenticated Targeting

Viamedia’s CrossConnect™ authenticated household targeting technology will help you reach the voters you want with little to no waste.

Our authenticated household targeting technology allows you to accurately target the voters you want — by state, geographic area, zip code, party affiliation, voting frequency, gender and more.

Now you can take your direct mail campaign online and serve digital banner and video ads directly into your target voter’s device.

Target Key Locations

Target key locations like rallies, conventions, or grassroots events to acquire high value voter’s device IDs. Then serve ads right to their device.

Viamedia’s mobile targeting technology allows you to serve ads to mobile phones in specific geographic areas like voting locations. Make sure your name is the last thing voter’s see before they make it official.

Channels and Tactics

We work with you to build a plan based on your goals.

Lots of people will try to sell you TV, Facebook, or search ads… but what you need is someone who can offer you all those things and more. Whether your focused on clicks, conversions or another KPI, we can help you determine your goals and recommend strategies to execute them.

Our data partners provide deeper insights into your audience.

With insights from millions of consumers from our data partners, we can pinpoint potential buyers who are actively considering your product or products like yours—and help you build highly accurate, cost effective campaigns.

A cohesive cross device strategy executed by one partner.

It doesn’t get easier than that.

Too much advertising today is executed in silos. We believe audiences are built across televisions, tablets, desktops and smartphones. At Viamedia, we’re different. We work with you to build a cross-device marketing strategy to reach your audience at every stage of the customer journey – from awareness to conversion (purchase).

XMetrics Dashboard

One of the most valuable benefits of digital marketing is the ability to analyze data. Unfortunately, most businesses that invest in digital marketing find it difficult to obtain their data from their marketing company, and in some cases, never receive a report.

At Viamedia, we believe that your results should be transparent and you should be able access it at any time. That’s why we provide all of our clients with an Online Reporting Dashboard that can be accessed 24/7. The Dashboard allows you to take a deep dive into your campaign analytics — see which strategies are generating opportunities and which ones need to be tweaked.

The XMetricsTM Dashboard also allows you to add in business’ marketing software integrations like  Google Analytics, MailChimp, Linked in, Yelp and many more.

A truly unified dashboard that puts all your earned & paid media campaign data in one place — in real-time.

For Video Providers

We make ad sales easy.

Less hassle for you, more revenue for your bottom line.

Viamedia offers a full stack of advertising monetization solutions to cable, telco, and OTT/ premium video providers. Our industry-leading technology provides cost savings while providing you resources to maximize monetization of your inventory with little to no cap-ex.

Back Office Support

Save Time, Money, & Energy

We handle the traffic, scheduling and all the billing for you.

We encode and upload all commercials to your server in compliance with the CALM Act.

Our 75 support team members located in Lexington, KY headquarters become part of your team.

 

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