Applying business aspects to marketing, and integrating marketing into the business
Painted Bread Marketing was founded by Jennifer Panepinto, a business professional with over 25 years of business-to-business and marketing expertise. Having worked with and for B2B, manufacturing, economic development agencies and non-profit organizations, Jennifer has a keen sense of what is important to business owners and how marketing can be applied to help achieve business results. This business sense and truly consultative nature is integrated into all aspects of creating captivating and compelling marketing for Painted Bread Marketing clients and partners.
About the Logo
No, those are not loaves of bread. The inspiration for the logo comes from rock cairns, those stacked up stones you see on hiking trails and paths. Their main purpose is to let you know you are on the right path so that you don’t get lost. Rock cairns are carefully balanced, and marketing should be, too. Great marketing has to have the perfect balance of communications and activities at just the right cadence and steps along the path.
Painted Bread Marketing helps companies set a clear path and direction for their marketing goals with carefully crafted marketing plans that contain the right and perfect balance for achieving marketing and business goals.
Why “Painted Bread?”
Quite simply, ‘painted bread’ is the translation of the founder’s last name ‘Panepinto.’ (pane = bread, pinto = painted)
Since Italian last names were typically derived from a family’s profession, it is surmised that somewhere in Italy’s history, there was a family of bread makers. But not just ordinary bread makers – painted bread makers. This art of bread-making involved carefully and meticulously ‘painting’ designs on an unbaked loaf of bread so that after baking, an intricate design was revealed. Something as simple and ordinary as a loaf of bread was transformed into something truly extraordinary. Just like your marketing should be.