At the 2010 Network of International Circus Educators Conference in Berlin, Circus Mojo’s Creator, Paul Miller, met Circusplaneet’s Coördinator, Matthias Vermael. An innovator, free thinker and showman, Vermael introduced Miller to BIRCUS, an idea sparked from the desire to eschew government funding in pursuit of circus autonomy. Fancy that! These kindred spirits bonded over a couple BIRCUS beers and planned to bring this big-top idea stateside. Miller licensed the concept and set forth to expand the Ludlow Theatre into a brewery connected to local history, community outreach, unique entertainment and stellar beer.