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After Hours Social and “Meet the Authors” Event

Thu, March 24 4:00 pm Keystone Bar and Grill
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Join us for our first After Hours Social of 2022! Let’s kick off the year with an opportunity for great networking and to celebrate THREE CBC members who published books last year, Terry Dean, Jeremy Boerger, and Dennis Devlin!

Networking begins at 4:00pm

Terry,  Jeremy and Dennis will be available for book signing during the event.

Those in attendance will be entered to win a copy the books, as well as a few other prizes!

“Exceeding Expectations” by Terry Dean

Drawing on a 45 year career in broadcast sales and management combined with the study of sales techniques, Terry Dean, the “Dean of Sales” provides the reader with strategies for developing business in addition to sharing anecdotes from a career in radio. Goal setting , time management, identifying needs and the P.L.E.A.S.E. system for managing accounts are among the topics covered.

Regardless of your industry, if you are responsible for building long term customer relationships, Exceeding Expectations will  provide you with tools that you can use.

 

“Rethinking Information Technology Asset Management” by Jeremy Boerger

Information technology asset management (ITAM) and software asset management (SAM) is hard. Annual IT budget forecasts rarely hold up for the entire year. There are plenty of excuses given:

  • Untrustworthy reporting from the CMDB or MDR
  • Unplanned version upgrades or platform refreshes
  • Unapproved software, license, or cloud computing subscriptions coming due
  • Unanticipated software license audit penalties
  • And on, and on, and on

“Rethinking Information Technology Asset Management” presents a new answer to the problem. Most business leaders and IT managers assume nothing can be done. That these problems are part-and-parcel of modern IT. This book presents a new method – Pragmatic ITAM – that offers permanent solutions to the ignored, underpinning issues driving hardware and software cost overruns.

This book is intended for business leaders and IT executives who are tired of missed budget forecasts, unexpected software audit penalties, untrustworthy CMDB or Asset MDR reports, and idea that this is “just the way it is.”

 

“Overcoming the Innovation Killers: How to innovate products that thrill customers and break through the chaotic marketplace” by Dennis Devlin

The CLARITY approach to overcoming the innovation killers is specifically designed to create the clarity required to create great ideas that meet the consumer’s real needs and can break through the chaos in the marketplace. Learn about overcoming innovation killers by aligning therapeutic remedies to address them.

Meet the Authors

Through the lens of a 40-year career in broadcasting and advertising, Terry Dean provides anecdotes and insights for achieving objectives and building successful long-term customer and personal relationships. Among the topics covered are strategies for identifying needs, reaching goals, developing a plan, managing time, and the P.L.E.A.S.E. system for working with people in your life. Entertaining and informative, Exceeding Expectations will provide you with strategies for getting things done.

 

Jeremy L. Boerger started his career in Information Technology Asset Management (ITAM) fighting the Y2K Bug at the turn of the 21st Century. Since then, he has helped companies in manufacturing, healthcare, banking, and service industries build and rehabilitate successful hardware and software asset management (SAM) 

practices. These experiences prompted him to create the Pragmatic ITAM method, which directly addresses and permanently resolves the fundamental flaws in current ITAM and SAM implementations. He also tours the country, speaking at numerous conventions and symposiums throughout the year. In 2016 he founded Boerger Consulting, LLC, to better help business leaders and decision-makers fully realize the promises a properly-functioning ITAM and SAM programs can deliver. In his off hours, you will find him at home in Cincinnati, Ohio, with his wife and family.

 

During a successful 30-plus year career Dennis Devlin has become a leader in the marketing and insights space. He has had the great fortune to work with many of the world’s largest marketing organizations and brands including Procter and Gamble, Kraft Heinz, and Eli Lilly and Company to name just a few.

With broad and deep strategic research, marketing, and branding expertise, Dennis is known for consistently translating insights into effective marketing and branding strategy that helps drive growth for clients.

Dennis is a recognized marketing and insights thought leader and an in-demand public speaker. He regularly presents to companies and organizations as well as at conferences about insights related to innovation, marketing, and branding effectively for B2B and B2C clients, and agency and consultancy partners.

Dennis is a husband and father with interests that include improv and stand-up comedy and traveling with his wife of more than 30 years. He also spends some of his leisure time as a board member of the American Marketing Association chapter in Cincinnati and as the Chair of the CMO Roundtable Program.

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